Something saucy from Sweden

Do you ever remember unwrapping an excitingly-shaped gift only to find out it is, in fact, something mundane and ordinary? Like that elaborately wrapped Christmas present which turns out to be a tie-hanger? Today's dose of cheesy pop is a similar disappointment. The packaging looks promising but the contents are a bit of a let-down.

Welcome to the world of Danny Saucedo (I'm assuming that's Saucedo as in torpedo). He reached the final ten in the Swedish version of Pop Idol last year and since then he's released his debut single, an upbeat europop number called Tokyo. Hmm... wonder which of the world's big record markets he's targeting?

The song itself pulls all the usual europop strings and even has a key change at the end, so for that we ought to be grateful. There are many similarities between Danny and Adam Rickitt - the throwaway cheesy melody, the blonde hair, the penchant for wearing vests... Danny's lyrics, on the other hand, make Adam Rickitt's solo "work" look like Shakespeare. But you can at least numb the pain of this lyrical inanity by watching the video, which features blonde Danny jiving around and punching the air in his white vest. Hang on, I've seen a lot of that behaviour in G-A-Y club... A word of warning, just remember to close your eyes at 01'32 when he puts on a purple and yellow tracksuit top and starts doing some serious hand jiving.

Given the lack of depth in the lyrics, there's plenty of scope for reading the meaning behind the video. I would suggest the following storyline behind the video:

1. Danny checks into a hotel room after another day recording in the studio

2. Danny logs on to check his email and then decides he feels like a bit of web-cam fun and hooks up with some sl*t in Tokyo. He starts typing and smiling a lot while he is on his bed.

3. Danny falls asleep and begins to toss... and turn... he's dreaming of being in Tokyo with his web-cam sl*t. He's taking her on a date to a really hot bar which looks like a great night out (not). He impresses her with an array of flexible hand dancing.

4. Danny wakes up in his bed the morning after. I hope he's not going to leave those sheets for the maid to clean up.

You can check his website out here